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Amazon advertising is a popular e-commerce platform that allows sellers to showcase their products. Selling on Amazon has become a crucial strategy for many entrepreneurs and companies worldwide looking to boost their sales. On this platform, you can achieve business growth, but you must stand out and be unique among hundreds of millions of active Amazon users. You can conquer this fierce competition by understanding the power of Amazon advertising. Through paid advertising, you can attract the attention of potential customers, increase the visibility of your products, and boost sales. In this blog post, we will explain how to leverage popular Amazon advertising for success on this platform! 

Ad-Kraft’s team, in addition to various marketing services, has extensive expertise in Amazon advertising for our clients. If you’re interested in this type of advertising and want to take your sales to the next level, you know where to contact us!

Getting started with selling on Amazon

Let’s start from the very beginning. First, let’s acquaint ourselves with the technical aspects and access to the Amazon platform.

Registering as a seller on Amazon 

Sellers who want to try their hand at selling on Amazon should first register as sellers. You can do this through the Amazon Seller Central platform. After registration, you can access all the tools and resources that allow you to set up your store.

Setting up your store and product listings 

After successfully registering as a seller, the next step is to set up your store and create product listings. It’s important to be detailed and accurate in your product descriptions, as this will help customers find your products in search results. This includes posting high-quality images that showcase the products from various angles. Don’t forget to provide detailed image descriptions that help customers better understand the product.

To make your Amazon store appear reliable, encourage reviews to build trust with consumers. Reviews are a critical factor when consumers make purchasing decisions.

Price and delivery are key factors for customers. Therefore, offer competitive prices and fast, reliable delivery to attract more customers.

Key tips for effective Amazon advertising

It’s essential to understand what attracts your target audience the most right from the start. What is universal for all Amazon stores and their products is the choice of keywords, ads, and monitoring the results of the entire campaign.

How to choose the right keywords? 

Choosing the right keywords is the key to success in Amazon advertising. Use keyword research tools such as SEMrush, Keyword Tool to identify relevant terms that customers use in their searches. This part requires thorough research because selecting high-search-volume keywords will increase the visibility of your ads.

Select keywords based on the niche you’re in and the products you’re selling. This way, you’ll attract your target audience interested in your products.

Monitoring and analyzing campaign results 

Don’t forget to track the performance of your campaigns. Analyze data on clicks, conversions, and ROI to better understand what works and what needs improvement. Monitor the results periodically, but it’s important to emphasize that patience is required when expecting significant results at the beginning.

Creating effective ads 

As we mentioned at the beginning of our introduction to Amazon advertising, you need to create high-quality, informative, and reliable content. Your ads should be appealing and informative, including high-quality images, clear product descriptions, and a call to action (CTA) that motivates customers to click on your ad.

Amazon PPC advertising

What is Amazon PPC? 

Amazon PPC, also known as Advertising on Amazon, is an advertising method where you only pay when someone clicks on your ad. These ads are displayed in relevant places on Amazon, such as search results, product pages, and other product listings. This is an excellent way to target your audience and increase sales.

How to set Up an Amazon PPC campaign? 

As we mentioned and emphasized, great attention must be paid to choosing keywords. To set up an Amazon PPC campaign, you first need to select the keywords or key phrases relevant to your products. When users search Amazon with your keywords, your products will be displayed to them.

Key success factors in Amazon PPC 

Advertising Once again, we stress the importance of relevant keywords. The chosen keywords must be precise and relevant to your products!

After launching the campaigns, it’s essential to regularly monitor the campaign’s performance and adjust it as needed. Sellers should pay attention to metrics such as the number of clicks, conversions, cost per click (CPC), and ROI. With this data, sellers can assess the effectiveness of their campaigns and make appropriate adjustments.

Create compelling ads with high-quality images and product descriptions. Ads should include a title, product description, images, and prices. The title, a crucial part of the ad, should be attractive and contain keywords.

Amazon DSP advertising

What is Amazon DSP? 

On the other hand, there is Amazon DSP (Demand-Side Platform), known as advertising outside of Amazon. This is a more sophisticated advertising method best suited for sellers targeting a broader audience outside of the Amazon platform, on different websites, mobile apps, and devices. These ads are displayed on websites and apps outside of Amazon, using Amazon shopping data to identify relevant target audiences.

How to set up an Amazon DSP campaign?

 In this case, when creating and setting up a campaign, you need to collaborate with Amazon’s advertising partners. You need to define target groups, select geographic regions, and set a budget. Ads are then displayed to targeted users on various platforms.

Key success factors in Amazon DSP advertising 

When it comes to success in Amazon DSP advertising, precise audience targeting is crucial. This includes using demographic data, interests, past purchases, and other factors to define your target audience.

Once again, we emphasize the importance of ad content. Ad content, including images, videos, and text, should be appealing, informative, and relevant to the target audience.

In Amazon DSP advertising, it’s necessary to monitor the progress of your campaign. Track metrics such as the number of impressions, clicks, conversions, and ROI to understand how the campaigns are performing. Based on the data obtained, you can adjust your strategy and optimize campaigns to achieve even better results.

Difference between Amazon PPC and amazon DSP 

Advertising In conclusion, let’s summarize the key differences between Amazon PPC and Amazon DSP advertising. Amazon PPC and Amazon DSP advertising differ in scope and campaign objectives. PPC focuses on the Amazon platform and charges per click on the ad, while DSP allows promotion outside of Amazon and targets a broader audience. Both approaches have their advantages and are used in different scenarios.

If you’re undecided about which of these two types of advertising to choose, it’s essential to first determine your campaign goals and target audience. Both approaches can be useful, and many sellers use a combination of these two methods to achieve the best results in their marketing campaigns.


Amazon advertising is a powerful tool for selling on this platform. Whether you use Amazon PPC or Amazon DSP, it’s essential to understand how these methods work and how to leverage them for your benefit. Choose the right advertising strategy that can significantly increase your revenue on Amazon and help you build a successful online business.

What’s important to emphasize is that in 2021, citizens in Bosnia and Herzegovina can buy and sell on Amazon!

Additional Tip: Stay focused on optimizing your campaigns and adapting them to the changing market needs to achieve long-term success on Amazon. Our Amazon advertising service provides you with all these key aspects when it comes to successful selling on Amazon. Contact us and become a successful Amazon seller!