Social Media Manager (Organic) - Video, Design & Community

About us

Ad Kraft is a Google Premier Partner agency based in Banja Luka. We are hiring a full-stack Social Media Manager to own the organic presence of one of our key e-commerce clients.

This is not a scheduling-and-reporting role. You will define the brand's aesthetic, cut the video, design the graphics, write the copy, and talk to the community. If your best work lives in a portfolio rather than a spreadsheet, this is your role.

WHAT YOU WILL OWN

Short-form video (organic)

• Turn raw client, influencer and UGC footage into native-looking Reels, Stories, TikToks and Idea Pins
• Spot trending audio, transitions and formats, then adapt them to the brand's niche and tone instead of copying them flat
• Edit in CapCut and desktop tools: pacing, text overlays, b-roll, voiceover, all built for retention and not just impressions

Graphic design and visual storytelling

• Design educational carousels, infographics (measurement guides, layout cheat sheets) and Pinterest pins in Canva and AI design tools
• Hold a cohesive, premium look across every asset, in line with client brand guidelines and typography
• Format correctly for aspect ratios and safe zones on Instagram, Facebook, Pinterest, TikTok, LinkedIn and Reddit

Strategy, planning and copywriting

• Build and run a multi-platform content calendar tied to product features, seasonal sales and brand goals
• Write platform-native captions that are SEO-aware and conversion-focused, with the client's value props (shipping speed, quality, price) worked in naturally

Community management

• Monitor all channels daily and reply to comments, DMs and FAQs quickly and usefully
• Engage outward: niche hashtags, complementary brands, relevant conversations that build awareness and loyalty

Measurement and reporting

• Track organic KPIs: reach, saves, shares, follower growth, website clicks
• Report on a regular cadence and use the data to change what you edit, design and post next

Creative reviews

• Present your work in weekly creative teardowns: why this hook, why this layout, what is working in the market right now

WHAT WE ARE LOOKING FOR

• 2+ years running organic social for a brand or an agency, e-commerce preferred
• A portfolio of short-form video you edited yourself (link required)
• Strong CapCut skills plus at least one desktop editor
• Canva fluency and a real eye for type, spacing and hierarchy
• Native-level english copywriting
• Comfortable being measured on numbers, not on output volume

Nice to have: Premiere Pro or After Effects, Meta Business Suite, Pinterest Business, Later or Metricool, basic motion graphics

WHAT WE OFFER

• 2,000 KM+ per month, approx. 1,020 EUR
• On-site in Banja Luka for the first 3 months, remote available afterwards
• Paid days off from your first day, not after a waiting period
• Regular paid training and education
• Direct ownership of a live e-commerce account with real budget behind it
• A team that reviews creative every week instead of shipping and forgetting

HOW TO APPLY

• Send your CV and portfolio to aleksandar@ad-kraft.com with the subject line "Social Media Manager - [your name]". Applications without a portfolio link will not be reviewed.