Is everything where it should be?
We review readability, layout, menus and buttons on smaller screens.
Ad Kraft / Website assessment
A great website gets noticed.
Great results
make a difference.
Your website should make the journey from first click to enquiry easy. Discover where visitors get stuck and which improvements matter most for your business.
All we need to get started is your website link and a brief description of your goal.
Focused on real-world useMobile experienceClear navigationWorking formsPath to enquiry
Does this sound like your website?
Something is getting in the way.
Let’s find out what.
Choose your biggest challenge right now. We’ll show you where the review could start.
We start with your offer, calls to action and form: do visitors understand why they should get in touch, and can they do it easily?
That’s my challenge ↗Your website. Your priorities.
Choose your challenges.
Shape your review.
A few choices help us start the conversation with what matters to you. This is a suggested focus based on your answers, not an automated website analysis.
What we check
How your website works
for your visitors.
Visual appeal is only part of the story. We look at how easy it is to understand your offer, find key information and take the next step.
Can visitors find their way around?
We check page structure, navigation labels and access to key information.
What is slowing things down?
We review how selected pages load and identify elements that could benefit from further optimisation.
Can visitors get in touch?
We check whether the form is easy to find, its fields are clear, feedback is helpful and key contact links work.
Is the website easy to use?
We review basic contrast, field labels, focus indicators and keyboard navigation through key elements.
Is the next step clear?
We assess the clarity of your offer and calls to action, from landing on the page to getting in touch.
What you get
Recommendations you can turn into tasks.
You don’t have to know yet whether you need a few improvements or a new website. The assessment helps you make that decision based on specific findings.
- An overview of key obstaclesA description of each issue and the pages or elements affected.
- An order of prioritiesWhat to fix first, what to plan for later and what needs a closer look.
- A proposal for the next stepsImprovements to your existing website or guidance for a redesign, depending on what we find.
How the assessment works
From your goal to specific recommendations.
Send us your website
Share a link and describe what you want to improve. If you’re unsure where the problem is, tell us what you’ve noticed.
We agree on the scope
We’ll get in touch to confirm the scope, timeline and any cost before work begins.
You receive clear guidance
After the agreed review, we present our findings and suggest the next steps.
Let’s start with your website
What would you like
to work better?
Send us a link and a few sentences about your goal. We’ll use your enquiry to agree on the right scope for the assessment.
We don’t need admin access for the initial conversation. Please don’t send passwords through the form or by email.
Request a website assessment
Review your selected focus, then open the form and enter your contact details.
You can open the form now or choose your challenges on this page first.
The form is already open. Loading your new choices will clear the details you have entered. You can keep using the current form and update the focus manually.
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Frequently asked questions
Before you send your enquiry.
Does an assessment mean I need a new website?
No. The aim is to identify improvements that make sense. Sometimes targeted changes to your existing website are enough; sometimes a redesign is worth planning.
Is this a full technical or SEO audit?
The website assessment is an initial review of user experience and functionality within an agreed scope. Detailed code reviews, security testing, full accessibility audits and SEO audits are agreed separately.
How much does the assessment cost and when will I hear back?
We confirm the scope, timeline and any cost after reviewing your enquiry, before work begins. Sending an enquiry does not commit you to ordering an assessment or a new website.
Do you need admin access?
Not for an initial review of publicly available pages. If further analysis requires additional access, we arrange that separately.
Can you implement the recommended changes too?
Yes. After the assessment, we can prepare a separate proposal for improvements, maintenance or a new website, based on the agreed requirements.